The Dream-Maker's Manifesto

The Dream-Maker's Manifesto

Where’s the buzz gone?

Lessons learned on launching a dream project.

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The Dream-Maker's Manifesto
Oct 31, 2025
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September 1998. I remember the buzz. HMV, the music store, was opening at midnight. Queues of teens around the block. Why? American rockstar Marilyn Manson was launching his latest album, Mechanical Animals.

I remember the buzz upon release back in 1998!

Fast-forward a year or three.

Covent Garden, London. I saw people queuing inside caged-off areas. Their…

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